Whether you advertise in a newspaper, invest in stocks, or even sit down to play blackjack in Las Vegas, it’s important to have realistic expectations about how much you will need to spend and how many successes you will need in order to make a return on your investment. It’s also key to have a target return on investment.
At Tripology, we’ve realized recently that we need to work with you to set expectations and goals.
Let’s start with the math — $100 buys you 20 leads on Tripology. If just 1 of those 20 leads becomes a $5,000 booking and you made $500 off the sale, well, you’ve just made $500 off your $100 Tripology investment. A 5% conversion could mean a 400% profit in this case. And that profit can grow as your new client becomes a repeat customer and starts referring their friends and family to you.
We’ve heard varied levels of conversion from agents who’ve used Tripology. Some agents have reported a 15% conversion, some have had 30% book and others have had a 1% conversion.
The key factors in all cases are:
1) Initial sales pitch
Yes, it is true that many of the consumers that turn into leads on Tripology.com do not want to be contacted by phone (at least not initially). They expect introductory emails from three different agents, and in almost all cases, the consumer ends up working (likely booking) with the agent who sends the email that best shows that the agent has read their request, that is well-written (no grammar mistakes or spelling mistakes, and avoidance of all CAPS) , and offers them a few good reasons why the consumer should work with them.
Tripology is going to update our contact form to help you send a winning introductory email to your lead, because we feel very strongly that this introductory email is a make-or-break opportunity that’s not receiving enough attention from many agents.
2) A little success takes a lot of failure regardless of how great you are
Babe Ruth, considered by many to be baseball’s greatest home run hitter ever, only hit a home run 1 out of every 11.76 at-bats.
Simply put, success means a lot of failure. You are simply not going to convert every lead, even ones that seem perfect and have the highest intent.
But with your knowledge and our help, if you are a good travel agent and you keep going to bat, you are going to succeed with Tripology, and you are going to make back much more than your money invested.
However, if you stop buying leads after 5 or even 10 unsuccesful attempts, you will have left without giving our service a full shot.
3) Tripology still has to improve
Tripology has worked hard at providing the best filtering mechanisms of any travel lead-generation service. We’re not quite there yet, but we have made it our goal to perfect your filtering tools on our site.
We also must improve deliverability of our lead alert emails. Right now, some email providers (specifically yahoo.com) are delaying our email delivery to your inbox, causing you to receive lead alerts later than we intended to send it to you. We’ve launched an improved available leads page if you wish to use this as a backup or even your primary way of viewing leads.
We also need to make things clearer to the consumer what our site does, what a travel agent does, and make sure the consumer realizes that the agents are paying Tripology for the service. We are working on these changes to our site as we speak.
With these points in mind, please take our poll below and feel free to post your comments.