So, you likely all have a website (dear heavens, please say you do).  Some 80 million URLs are already reserved in the world, of which 15 million or so are travel related. So if you’re looking for a new URL but your favorite .com URL is already taken, why not reserve a .travel domain? .travel has been around a while, but recently there’s been somewhat of an resurgence and this is a good thing.  Since .travel domain names are authenticated (you’ll have to prove that you’re really in the travel business and your site will have to offer relevant travel information), they provide an enhanced level of trust for the consumer. The customer knows that your company has been validated as a legitimate supplier in the travel and tourism industry.

Since over 28% of on-line transactions are travel related, and over 200,000,000 searches a month are performed specifically for travel related services and products, your domain name is an asset.  Further, the longer you’re online with relevant travel information, the better off you are with the search engines.

Now, until .travel becomes popular with consumers (which will take some time), you can forward your .travel to your .com URL.  A final note, .travel URLs cost about $100 a year, but this, to me, is a worthwhile investment.  For more information, visit www.travel.travel