As I was trying to come up with the ideal, inspirational year-end message, my eMarketer email arrived in my in-box with some wonderful news; not only for me, but for my entire team and for all our Tripologists!
First, I love eMarketer. They take complex data and put it into easy-to-understand formats. I also love them because they highlighted us in a recent report essentially validating our business model. Today, they again stated there’s a “renewed appreciation for traditional travel agents” and we couldn’t be happier.
eMarketer first reported similar stats this past summer pointing to PhoCusWright data. Today, they report, again, that there’s even more good news for traditional travel agents.
“This is not due to personal financial concerns—online travel bookers are an affluent demographic,” Mr. Grau said. “Rather, it is caused by frustrations related to the planning and booking capabilities of OTAs. This, in turn, is spurring a renewed appreciation for the expertise and personalized services offered by traditional travel agents.”
This likely explains record sales days here at Tripology this week and should encourage all our Tripologists that there’s a light at the end of the tunnel and it doesn’t appear to be a fast approaching train! Hang in there. The end of 2008 was a rough ride. While I don’t expect a light switch return to the good old days, I’m encouraged with the potential for 2009. I believe it may start off a little slowly, but will pick up speed. This by no means is reason to throw a party. You have to continue to be diligent, resourceful and you must continue to specialize in what you’re most passionate about. 2009 is the year for specialization. Consumers are not looking for generalists but rather personalized, professional assistance from someone who really knows their stuff and who can “wow” them with hard-to-find information.
I wish you all the very best for a happy, healthy and prosperous New Year. Happy selling!
Source: eMarketer - read the full report here: http://www.emarketer.com/Article.aspx?id=1006835