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At Tripology, we’re constantly telling our Tripologists to consider what consumers are listing as their travel budgets when investing in travel leads, but to also realize that many consumers don’t know how much a particular trip will cost and need the assistance of a travel specialists to help determine that.
We just received the following quote from one of our Tripologists in response to a courtesy email that helps prove this important point, and I thought I’d share it with you:
“What is interesting is that the last couple of Tripology leads that have converted to sales have disregarded their stated budgets and gone way over in order to get what they wanted. When I purchase a lead, I take into account the stated budget, but that alone does not determine whether I purchase the lead, as I know that people will almost always find a way to spend what is necessary to enjoy the trip they anticipate. Frankly, some consumers even know that they have no idea what the budget should be and just put something down to get their travel lead submitted. That is why I consider other information besides budget when selecting a Tripology lead (ages, comments provided, destinations).” - Loretta Lamberth, Georgia
It’s up to you, the travel specialist, to educate the client about the costs of their dream vacation. We find that consumers who use Tripology are looking for a great travel experience and know, and want, the help of a true expert to get them there.
